The idea was born and we started the progress.

The product was born and we started the testing on top level enduro and motocross riders world wide by late 2017. After an hectic autumn and winter we finally had a product we could race on - The Original Seat Cover was born.

Already our first year we won the MX2 Swedish Championship with Ken Bengtsson. After an successful season with big improvements we finally launched the product to the market.

After a winter of testing and big improvements we got into the MXGP (Motocross World Championship) with JWR MX TEAM. The riders was Kevin Strijbos, Vseva Brylyakov and Anton Golé.

Already 2020 we managed to start working with Mario Roman and the Sherco Factory Team. The grip and performance was something special and needed in the Hard Enduro world.

After many hours of testing and multiple different production techniques we could finally release the all new RIBBED. No glue. No seams. A fully molded seat cover with integrated ribs for increased grip and a true factory look. We also won both Swedish MX and Enduro Championship for our first time.

Together with SX RACE TEAM and our Swedish professional racer Freddie Norén we entered the AMA Supercross and Motocross series overseas. This was a big accomplishment and receipt for us.

In 2023 we started to test a new patters for motocross riders. The feedback we got was: less grip to move around easier. Together with the JWR Racing Team we developed LIGHT. In 2024 we remade it to LIGHT RIB. By riders, for riders!

In late 2023 we contacted one of the fastest upcoming womens in the world, Lotte Van Drunen. She responded, tested and loved it from the first second. 2024 was the year she became World Champion and that's a huge achievement for her AND us.

We have our mission and passion to provide the dirtbike family with great products but just how we want them. We have worked hard behind the scenes and 2025 we started release some new storng products on the market. Developed and designed from ground up by us and tested by the worlds top riders for countless of hours.

• We sold over 40.000 units of seat covers.
• We reached an all-time high in revenue.
• We won WMX World Champion again with Lotte.
• We won Junior and Women World Enduro Champion.
• We sweeped all classes in the Swedish MX Championship.
• We won the Swedish Enduro Championship and 4 classes in Spain.
• We won both men and women class at the worlds biggest enduro race, Gotlands Grand Nationals.

And much more..